The vision is to become the leading buying house in Ethiopia by 2030 by expanding its product offerings to encompass the full spectrum of fashion needs for the Ethiopian market, establishing strategic partnerships with local manufacturers, and developing innovative linkage solutions.
Our mission
Advocate for locally produced apparel.
Foster growth of the Ethiopian-owned fashion industry.
empower local designers and artisans to provide high-quality and trendy products to the global market
Create strong linkage between local manufacturers and end users.
Core/ethical value
Fair trade
Sustainability
Quality
Digitalization
Innovation
Endemicity
Trendy
Integrate
Objective of the business
To be a leading and recognized fashion brand, distinguished by high-quality, innovative designs, endemicity, and exceptional customer service.